Zest WEG has increased the capacity of its Middelburg branch in Mpumalanga with expanded facilities and increased staff complement. “This expansion is allowing us to keep up with market growth and ensure on-time delivery to our growing customer base,” says branch manager, Fritz Hoogenboezem.
He notes that the branch is servicing an ever-increasing range of sectors. Its mining customers include mines in the platinum group metals, chrome, coal, gold, magnetite, phosphate and copper segments. “We are also kept busy in the paper industry and sugar milling, while steadily doing more work in agriculture and with timber mills,” he says. “This business growth has been sustained despite the poor performance of the economy.
“An important aspect of our work has been to highlight the importance of energy efficiency in the context of rising energy costs,” he explains. “This is becoming as relevant to agriculture as it has always been to energy-intensive industries like mining. The branch has the largest stock of IE3 and IE4 WEG Super Premium Efficiency motors to service the Mpumalanga and Limpopo region.”
While in certain industries it is still common to base purchasing decisions mainly on upfront capital costs, he says that customers are becoming more aware of their total cost of ownership of electrical equipment. He points out that an electric motor, for instance, can consume the value of its purchase price in electricity in just five weeks when running 24/7. “There is growing recognition of the potential savings possible from buying the best, most efficient motor – and paying less for electricity for the lifetime of the motor,” he concludes.
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