SEW-Eurodrive is punting system integration as a new area of differentiation in order to increase the uptake of its products in the marketplace. This will also help promote the OEM as a total solutions provider for entire project lifecycles.
The aim is to bring together companies that supply automation components and technology, like SEW-Eurodrive, with system integrators, who invariably tackle entire projects. “The key is that products from different suppliers can be used in a single system or project,” explains mechatronics sales engineer Hendri Oosthuizen.
“The total solution is predicated on SEW-Eurodrive technology, in addition to any additional requirements,” adds national sales manager Norman Maleka. “The system integrator is essentially tasked to integrate a variety of disparate elements in order to be able to present the end user with a complete solution.”
The opportunities for system integration run the gamut from mining to automation and food and beverage. “For example, if an end user wants to set up a typical process or assembly line, the system integrator will supply all of the necessary products he is familiar with that meet these specific requirements. The end result is a total solution that integrates the mechanical, electrical, and even data needs,” highlights Oosthuizen.
“It is a two-way partnership,” adds Maleka. “We may receive an enquiry on a large project that requires some mechanical components that do not necessarily form part of our own product range. We would then be able to partner with a specific system integrator in supplying the automation side.”
The company has already staged a well-received open day at its Johannesburg facility, where system integrators were introduced to the company’s extensive automation and electronics product ranges.
In terms of specific support, SEW-Eurodrive plans to visit potential customers in conjunction with its system integrators to determine the precise application requirements. Following this, it will provide a complete overview of its products in order to assist with the most cost-effective and innovative solution development for the project.
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