According to Frost & Sullivan, major challenges exist within the South African PLC market including a shortage of engineering skills, market dominance by large multinationals and declining customer loyalty. Despite these challenges, Beckhoff Automation has managed to penetrate the South African PLC market successfully and lead the way in terms of product innovation and solutions using PC-based control technology – the foundation of its continued success.
“The company has grown its market share in a highly competitive South African market through continuous development of innovative products and solutions using PC-based control technology,” notes Frost & Sullivan’s industrial automation and process control research analyst, Grant Greyling. “This has been reinforced by high quality customer service and support.
“Since its inception in 2006 Beckhoff Automation has increased its market share substantially,” states Greyling. “It has achieved the highest percentile growth in an extremely competitive industry; an industry where the top five participants make up over 82% of the market. An exceptional sales and technical support team has been integral to this success and market penetration. A high percentage of engineers among its personnel enable the company to provide outstanding customer support service and offer highly efficient and economical solutions.”
The Frost & Sullivan Award for Market Penetration Leadership is presented each year to the company that has captured the fastest measured rate of change of market share within its industry. This award recognises how fast a company increases its penetration of a market, either in terms of revenues or of units.
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