Bar codes and RFID combine for smart label solution

April 2001 News

Escort Memory Systems (EMS), a leading supplier of proven, innovative RFID technologies, has announced an alliance with Zebra Technologies, the worldwide leader in bar code printing. Under the agreement, EMS will combine efforts with Zebra to promote I•CODE-based smart label solutions.

EMS' FastTrack RFID readers utilise Philips Semiconductors' I•CODE technology. Coupled with EMS' unique, patented design, this technology has enabled what is said to be the most advanced, long-range readers in the RFID industry.

With the introduction of Zebra's R-140 printer, customers can now print bar code symbols and human readable characters on smart labels while simultaneously encoding the I•CODE chips. "There are no extra steps," added Matt Ream, Senior Product Manager of RFID at Zebra. "You can print and encode in one pass."

Smart labelling is the latest RFID technology, combining the advantages of bar code, electronic article surveillance (EAS) and traditional RFID solutions. Designed to serve mass markets with many millions of labels needed per year, Philips Semiconductors' I•CODE ICs represent the state-of-the-art in smart label technology, offering a low-cost, reprogrammable and disposable solution for source tagging, automatic data capture, theft protection and data storage on a product or its packaging. I•CODE smart labels allow almost any item to be tagged for efficient handling. I•CODE's highly automated item scanning process does not require line-of-sight and can scan multiple labels at the same time. I•CODE ICs can also store a digital signature, enabling proof of genuineness and preventing goods from being counterfeited.

Escort Memory Systems

(031) 564 4542

[email protected]

www.ems-rfid.com

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