News


LightPointe selects Profitek as SA distributor

April 2006 News

LightPointe, a designer and manufacturer of high-speed outdoor wireless products, has recently signed an agreement with Profitek SA, to act as its master channel distributor in South Africa. With this deal LightPointe is further strengthening its position across the region by providing local stock and channel support.

In Profitek, LightPointe has found a strong partner. The Profitek team enjoy many years of experience in process control, instrumentation and networking and have developed SI/VAR customers in a wide variety of business fields, including security systems, building automation and telecommunications.

"The signing of this agreement with a rapidly growing distributor such as Profitek SA, signifies an important step forwards in the new two-tier distribution strategy we are pursuing. It enables us to provide our customers with comprehensive advice from qualified experts and creates a clear point of contact. As such, we are gaining further ground in terms of our distribution channel and our market presence in South Africa," explains Roger Baskerville, VP of sales, EMEA, LightPointe.

"We are delighted to reach this agreement to partner with LightPointe. We strongly believe in the supremacy and opportunities of Ethernet and TCP/IP-based networks, and the LightPointe range of outdoor wireless solutions will enable us to tap into entirely new markets," said Fons de Leeuw, director of Profitek SA.

The optical wireless product family from LightPointe combines the bandwidth of optical fibre with the flexibility of a wireless connection between two points over distances up to 4 km. Optical wireless products transmit voice, data and video seamlessly and with bit rates starting from E1 (2 megabits/s) up to 1,25 gigabits/s.

They can be installed and made ready for operation within a few hours, for a one off cost, whereas the process of applying for licences or laying cables can often take months and incur significant ongoing costs.

Flight partner channel programme

'Flight partners' receive many benefits including exclusive training and certification, lead referral, deal registration and Market Development Funds (MDF). For more details on how to become a LightPointe channel partner visit www.lightpointe.com/partners/channel.cfm

About LightPointe

LightPointe develops and supplies market-leading outdoor, point-to-point wireless connectivity equipment to the enterprise and mobile wireless markets, providing solutions for high-bandwidth applications that meet customer expectations for availability, throughput, distance, and total cost of ownership. Headquartered in San Diego, California, LightPointe is recognised worldwide for its high standards and has more than 3300 installations in 60 countries.

About Profitek SA

Profitek South Africa distributes industrial communication products and provides network design, network audits and industrial Ethernet training. Its vision is to be the leading African company in integrating control data, voice and video on IP networks in industrial environments.

For more information contact Fons de Leeuw, Profitek, 012 643 1740 or visit the website at: www.profiteksa.com





Share this article:
Share via emailShare via LinkedInPrint this page

Further reading:

Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.

Read more...
High-quality sensing and automation equipment
News
The Turck Banner Demo Van is showcasing the company’s latest products and solutions.Turck Banner sells directly to end users and OEMs in a broad range of industries and applications.

Read more...
SA company uses AI to break the language barrier
News
Helm has a unique approach to AI that allows it to automate customer communication in any of South Africa’s 11 official spoken languages.

Read more...
From ground to compound: the journey of crude oil
Wearcheck News
You’re in for a ‘crude awakening’ when you download WearCheck’s latest Technical Bulletin. You will be treated to an in-depth explanation of the processes of producing oil, fuel and other petrochemical wonders that power our modern lifestyle.

Read more...
2025 – a year for growth, amid industry challenges
News
Automation is rapidly emerging as a catalyst for industrial transformation, enabling businesses to meet sustainability targets, enhance productivity and drive economic efficiency.

Read more...
Come and meet Pepper, the friendly humanoid robot
SAIMC News
Pepper, the friendly humanoid robot, is ready to welcome visitors at the SAIMC/SA Instrumentation & Control stand for an interactive glimpse into the future of robotics.

Read more...
SA Instrumentation & Control
Technews Publishing (SA Instrumentation & Control) News
Published by Technews Publishing, SA Instrumentation & Control is South Africa’s premier ABC-audited information source for instrumentation, systems and automation solutions in southern Africa.

Read more...
Welcome to Africa Automation Technology Fair 2025
News
AATF 2025 returns bigger and better, delivering cutting-edge automation solutions, expert industry insights and world-class networking opportunities.

Read more...
Win a PROFIBUS Installer with Troubleshooting course
Industrial Data Xchange (IDX) News
Join us at AATF for a chance to win a certified PROFIBUS Installer with Troubleshooting course.

Read more...
From the editor's desk: Something completely different
Technews Publishing (SA Instrumentation & Control) News
The Africa Automation Technology Fair is around the corner, and RX Global is ramping up its efforts to make the 2025 exhibition one to remember. More information can be found in their advertisement ...

Read more...