Rising electricity price drives demand for higher-efficiency motors
February 2022
News
Electrical Power & Protection
With electricity prices increasing rapidly, the justification for adopting more efficient motors is that much greater. To achieve this improved efficiency, such motors are designed to run cooler, which prolongs the insulation lifespan for added reliability. Although most First-World and many local end users specify higher-efficiency motors, the South African market still largely opts for cheaper IE1 (standard-efficiency) motors, which are cheaper to buy but more expensive to run.

BI stocks the ABB IE1 and IE3 motor ranges, with IE4 and IE5 motors available ex-factory.
“The bulk of South African low-voltage (LV) motor purchases are driven by price,” notes Bearings International (BI) business unit leader: motors and drives, Stephen Bekker. On average, the initial capital outlay constitutes less than 5% of the cost of a motor over its lifespan. A small percentage is maintenance, while most of the running cost is the electricity consumption. The payback period is generally under two years, with the average motor lifespan of ten to fifteen years or more translating into an eightfold saving on the initial capital outlay.
Leading supplier BI is an ABB Channel Partner for low-voltage motors. “ABB is regarded as one of the largest motor manufacturers in the world, if not the largest. It is a premium product known worldwide for its reliability and design,” highlights Bekker. BI provides comprehensive support for ABB LV motors from sales to stock, technical support, application support and spares.
BI stocks the ABB IE1 and IE3 (premium-efficiency) motor ranges, with IE4 (super-premium-efficiency) and IE5 (ultra-premium-efficiency) motors available ex-factory. The complete offering ranges from 0,55 kW to 355 kW and higher if requested. However, BI concentrates on the 15 kW to 250 kW four-pole motor range, believed to make up 75% of total IE3 motor sales.
“We have found that ABB motors are installed in many countries across Africa, so our aim is to make the LV units more accessible in terms of end user sales. We are seeing more of a demand in South Africa from an OEM and project specification perspective,” adds Bekker.

BI’s complete offering ranges from 0,55 kW to 355 kW and higher if requested.
Locally, mining has always proven a lucrative sector for BI. With high commodity prices and projects coming back online after delays caused by Covid-19, this industry is a key focus for BI going forward. Other growth sectors include sugar, pulp and paper, food and beverage, and water and wastewater.
“ABB’s extensive range allows us to offer high-quality solutions to all industries,” stresses Bekker. BI has grown its motors and drives team from two members to five, with a sixth position still open. The team includes a product development leader, two business development leaders and an electric motor technical expert. “Our plan is to train up technical support within BI, as well as offer customer training,” he concludes.
Further reading:
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...
SA company uses AI to break the language barrier
News
Helm has a unique approach to AI that allows it to automate customer communication in any of South Africa’s 11 official spoken languages.
Read more...
From ground to compound: the journey of crude oil
Wearcheck
News
You’re in for a ‘crude awakening’ when you download WearCheck’s latest Technical Bulletin. You will be treated to an in-depth explanation of the processes of producing oil, fuel and other petrochemical wonders that power our modern lifestyle.
Read more...
2025 – a year for growth, amid industry challenges
News
Automation is rapidly emerging as a catalyst for industrial transformation, enabling businesses to meet sustainability targets, enhance productivity and drive economic efficiency.
Read more...
Come and meet Pepper, the friendly humanoid robot
SAIMC
News
Pepper, the friendly humanoid robot, is ready to welcome visitors at the SAIMC/
SA Instrumentation & Control stand for an interactive glimpse into the future of robotics.
Read more...
SA Instrumentation & Control
Technews Publishing (SA Instrumentation & Control)
News
Published by
Technews Publishing, SA Instrumentation & Control is
South Africa’s premier ABC-audited information source for instrumentation, systems and automation solutions in southern Africa.
Read more...
Welcome to Africa Automation Technology Fair 2025
News
AATF 2025 returns bigger and better, delivering cutting-edge automation solutions, expert industry insights and world-class networking opportunities.
Read more...
Win a PROFIBUS Installer with Troubleshooting course
Industrial Data Xchange (IDX)
News
Join us at AATF for a chance to win a certified PROFIBUS Installer with Troubleshooting course.
Read more...
From the editor's desk: Something completely different
Technews Publishing (SA Instrumentation & Control)
News
The Africa Automation Technology Fair is around the corner, and RX Global is ramping up its efforts to make the 2025 exhibition one to remember. More information can be found in their advertisement
...
Read more...
KwaZulu-Natal Industrial Technology Exhibition helps drive economic growth
News
The upcoming Africa Automation Technology Fair will bring together industry leaders, policymakers and innovators to chart Africa’s automation future.
Read more...