More and more measurement instruments are being ordered online from Endress+Hauser. In the first five months of 2020, incoming orders via endress.com nearly doubled. With the introduction of the new FLEX product segmentation structure, integration of the global E-direct portal into the website and further optimisation of the e-commerce area on endress.com, finding and ordering the right products online will be even faster and easier for customers.
“By merging both shops and introducing several innovations on endress.com, we are making it even easier for customers to do business with us digitally,” says Nikolaus Krüger, chief sales officer at the Endress+Hauser Group. “While the global E-direct portal was designed for simple products that serve basic measurement needs, endress.com offers the entire Endress+Hauser portfolio. With the migration on course to be completed by the end of the year, everything will be available at a glance and from a single source online, thus eliminating the need to switch shops and accounts.”
To do that, the FLEX product segmentation was introduced on endress.com. This new feature supplements the existing selection options and divides the Endress+Hauser measurement instrument portfolio into four areas according to the needs of the customer.
The ‘Fundamental’ segment contains basic products that are easy to select, install and operate. ‘Lean’ features reliable and robust instruments designed for the efficient management of core processes. ‘Extended’ shows all innovative process optimisation technologies, while the ‘Xpert’ segment combines specialised products for demanding applications.
“FLEX makes it even easier for our customers to locate the right product for their individual needs,” says Krüger. “The newly revamped e-commerce section provides the best possible user experience. In addition, the endress.com e-commerce area has been expanded with useful functions to improve the user experience. After signing in, customers can now use their ‘My Endress+Hauser’ account to manage all of their activities, such as product offers and orders. The account structure, shopping cart and checkout have been optimised as well. Enhanced order tracking provides full transparency, which now gives customers the ability to call up the status of their orders at any time and from any device.”
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...Groundbreaking renewable energy skills platform
News
South Africa’s renewable energy sector has taken a significant leap forward with the launch of PowerUp. A South African first, this online platform is designed to equip the country’s workforce with the skills required to meet industry demands.
Read more...Innomotics wins Platinum TITAN Brand Award for Best Corporate Rebranding
News
Innomotics has been awarded with the Platinum TITAN Brand Award for Best Corporate Rebranding. The international jury honoured Innomotics’ efforts to develop a powerful and recognisable brand after the carve-out of Innomotics from the Siemens Group in 2023.
Read more...Unlocking Africa’s hydrogen potential
News
Africa is positioning itself as a frontrunner in the global green energy revolution, with hydrogen emerging as a critical commodity of strategic and national importance across the continent. Namibia is putting ambition into action by having already reached a number of key milestones towards final investment decision on up to five projects.
Read more...Fuchs doubles sales volume
News
An aggressive growth strategy in South Africa and sub-Saharan Africa over the last decade has resulted in Fuchs Lubricants South Africa achieving a CAGR of 6% in volume sold since 2015. The result of this is that sales volume has nearly doubled in this time.
Read more...High-quality sensing and automation equipment
News
The Turck Banner Demo Van is showcasing the company’s latest products and solutions.Turck Banner sells directly to end users and OEMs in a broad range of industries and applications.
Read more...From ground to compound: the journey of crude oil Wearcheck
News
You’re in for a ‘crude awakening’ when you download WearCheck’s latest Technical Bulletin. You will be treated to an in-depth explanation of the processes of producing oil, fuel and other petrochemical wonders that power our modern lifestyle.
printer friendly version