ABB and BI extend partnership to include high-efficiency IE3 motors
January 2021
News
Low-voltage IE3 motors from ABB Africa will now be distributed by leading supplier Bearings International (BI). This is an extension of the existing partnership between the two companies, with BI already a distributor of ABB Dodge gearboxes: BI has been a Mechanical Power Transmission (MPT) partner for ABB since 2011.
“BI is a channel partner under the ABB Value Provider Programme for distributors,” explains Michael Wächter, ABB Motion communications lead for southern Africa. “The comprehensive programme includes marketing support and training. The MPT partnership has evolved to encompass high-efficiency motors from ABB, with the potential for supplementary products in future. This means BI can supply Dodge gearboxes in conjunction with ABB motors.”
“As a distributor of globally recognised brands, BI has been supplying an IE1 electric motor for the last 15 years,” notes BI offer marketing manager, Victor Strobel. “We identified a need for high-efficiency IE2 and IE3 electric motors, which are often specified by the mining industry. ABB was a natural fit given that it already has a close working relationship with BI.”
ABB Motion national sales manager, Ryan Chetty (left) and BI business unit head, Ross Trevelyan, sign the agreement.
The advantages of the partnership with ABB include dealing with a local supplier versus direct imports, and the availability of quick technical backup and support. BI has extended its motor range in size, with a 400 V and 525 V offering, allowing it to be able to supply projects in the mining industry.
“ABB, in turn, will be able to leverage from BI’s extensive 42-branch network across South Africa, covering all the major mining and industrial areas where BI has a major footprint,” explains ABB divisional channel manager, Nevin Turner. “The availability of IE3 high-efficiency motors from ABB will be especially welcomed by these sectors, where cost-effectiveness and total cost of ownership are key in an increasingly difficult trading environment.”
Looking to the future, BI will train several electric motor champions to cover each of the main mining and industrial areas where it has a presence, to reassure customers that any technical support is readily available in addition to backup advice or expertise.
BI will hold stock of the ABB motors to meet the specific requirements of its branch network. First-level customer support will be provided by BI’s own sales team and product managers, while second-level support for technical issues will be provided by ABB itself.
Further reading:
Reinstatement opportunity for ECSA registration
News
In 2023 the Engineering Council of South Africa (ECSA) announced a special opportunity for engineers in South Africa to reinstate their registration status if it had been cancelled. This exclusive offer is available until the end of August 2024.
Read more...
Beyond the exhibition: AATF 2025 Conference lineup brings exclusive
News
While the Africa Automation Technology Fair (AATF) 2025 exhibition floor will showcase cutting-edge automation solutions, the real game-changing insights will be found within the conference halls.
Read more...
How to claim CPD points
SAIMC Supplier Advisory Council
News
SAIMC makes it possible for you to claim CPD points for attending courses and technical meetings, or completing an online quiz on a
SA Instrumentation & Control magazine.
Read more...
Festo celebrates its centenary
Festo South Africa
News
Creating added customer value through innovation has been the driving force behind the family-owned company from the beginning and remains the key to Festo’s success today. The company’s anniversary is being celebrated with employees, customers and partners worldwide throughout the year.
Read more...
RS Group cements its position as an ESG leader
News
RS Group has announced its inclusion in the prestigious CDP A-list, having improved its CDP rating this year from A- to A for its commitment to climate action, environmental transparency and disclosure
Read more...
ECSA awards full accreditation to IIE degrees
News
The Independent Institute of Education has received full accreditation from ECSA. This is the first private higher education provider in the country to be recognised in this manner by the industry authority.
Read more...
Growing demand for staple foods in Africa drives Bühler’s growth
News
Opportunities in strengthening local supply chains, especially within food processing and agribusiness, will be the main focus for Bühler Southern Africa in 2025.
Read more...
South African students advance to international round of Young Researchers awards
News
Two Masters in Engineering students from Stellenbosch University have advanced to the international round of the 2025 Blue Sky Young Researchers and Innovation competition. Their projects impressed the Paper Manufacturers Association of South Africa for their originality and relevance to the forestry sector, which plays a key role in producing wood and paper.
Read more...
The ultimate range for design and repair
RS South Africa
News
Design and repair are fundamental aspects of any industry. The launch of the new RS PRO Design & Repair range caters to a wide array of industries, including discrete and process manufacturing, energy and utilities, facilities management and intralogistics.
Read more...
Why Africa needs automation now
News
The upcoming Africa Automation Technology Fair will bring together industry leaders, policymakers and innovators to chart Africa’s automation future.
Read more...
printer friendly version